Our Mission

Launching the Northern Rivers Rail Trail to the world

The Ad Agency was engaged by Tweed Shire Council to develop a brand strategy for the new Northern Rivers Rail Trail. This included the development of brand positioning, logo design and branding materials. This project ran over several months with engagement at all levels with key stakeholders. The Ad Agency held workshops with the Tweed Shire Council team and representatives from the community to gain insights as a key part of developing the Brand Strategy.

Launching campaign assets

The development of all the required branding materials also included a comprehensive style guide complete with a signage manual, videos and a suite of marketing materials for ongoing information on promoting the highlights and safety guides for the users on the Rail Trail. The Northern Rivers Rail Trail aims to become a world-class destination for our region and the Ad Agency is proud to have been given the opportunity to work on the brand strategy, logo and associated branding materials for such an exciting project. The Rail Trail had a hugely successful launch and is widely used by locals and visitors to the region.

I have had the pleasure of working with The Ad Agency on a number of projects and would highly recommend them as a professional, modern, reliable and collaborative creative agency.

Tiffany Stodart
Tweed Shire Council