Macadamia Oil

For over 45 years Thursday Plantation has been synonymous with Tea Tree Oil and over the years this knowledge and expertise of the therapeutic benefits of natures’ oils led Thursday Planation to expand their portfolio to other plant based oil products including Macadamia Oil.

The Ad Agency was briefed to develop a campaign to raise awareness of the therapeutic benefits of Macadamia oil via a packaging refresh of the range supported by a Digital and FTA campaign. This campaign not only introduced Thursday Plantation to new users for the category but also reinforced their therapeutic credentials and expanded their product offering to existing users.