Educate the consumer to broaden usage
The Thursday Plantation brand has been around since the late 1970’s and is synonymous with Tea Tree Oil. It was and is Australia’s original Tea Tree Oil Brand. While this Tea Tree Oil heritage is important to the brand and very much lies at the heart of it’s equity, today there is a lot more to the Thursday Plantation brand than just their Tea Tree offering.
The Power of Nature’s Oils
With growing awareness of the other oil offerings within their product portfolio (including Lavender and Eucalyptus), education on the usage of the new oils seems to be the key to unlocking more consumers to become involved with the brand and in particular the value of using their essential oil for everyday healthcare for their family and household.