Differentiate quality herbs in a crowded market
The Herbs, Vitamin, Mineral and Health supplement category in recent years has exploded, there are many brands in the market offering similar products with similar benefits. With so many choices it is hard for consumers to know which product is the best one. Our mission was to differentiate Thompson’s from the crowd as a relatively new player globally outside New Zealand.
Herbal expertise is a strong point of difference
Within the natural healthcare category, Thompson’s reputation and point of difference is firmly based in its premium quality standardised herbal formulas. This is particularly relevant and true with their ‘One-A-Day’ herbal supplements. Leveraging this point of difference lies at the heart of our idea. The idea encapsulates as a single word what lies at the heart of Thompson’s brand equity. A single word that is ownable, powerful, emotive, true and campaignable.