The Mission

Positioning Southern Cross University for the future

Working with Southern Cross University we set out to create a brand positioning that really stands for something that the university itself believes in at all levels and can truly claim as their own.

The Ad Agency undertook comprehensive research throughout all tiers of the University to uncover the truth about what drives and differentiates the University brand promise. Which in turn unlocked the brand positioning ‘Transforming Tomorrow’.

We wanted to encapsulate the essence of Southern Cross University and build our brand around messaging that had a purpose, told a unifying, consistent story and build our reputation.
The Ad Agency successfully delivered on this brief and it culminated in a suite of videos that was used across multiple platforms, TV, digital platforms and social media. The concise communication, punctual time management, project planning and creativity that The Ad Agency consistently displayed during the nearly 12-month project enabled us to achieve the goals we set for our brand revitalisation.

Bill Key
Marketing Manager
Southern Cross University