In 2020 Maurice Blackmore (of Blackmore’s) set up a multi million-dollar trust through Southern Cross University to establish ‘The National Centre for Naturopathic Medicine’, a centre of excellence in research and education the largest centre of it’s kind in Australia. Established to be a leader in Naturopathy and Integrative Medicine and find new ways for complementary and mainstream medicines to work together to address current and future health challenges.
Launch the centre
The Ad Agency team was briefed in June 2020 to brand the Centre. The sensitive political nature of naturopathy nationally called for extensive research in the lead up to campaign development. Much of this was in the form of focus groups with Doctors, Naturopaths, Allied Healthcare workers and potential students.
It became crystal clear that all cross sections of our target group needed to feel confident regarding the centres ‘bonefides’. Essentially they wanted to know who the leaders are driving the National Centre’s programs.