How not to alienate the healthcare practitioner
Being a ‘practitioner only’ brand, Eagle was suffering from low awareness amongst consumers. Our challenge was to talk to the consumer directly but not to alienate the practitioners. A consumer facing campaign was created (a first for Eagle) to educate the consumer on the role of the practitioner in their healthcare journey and encourage trial.
I strive to be my best self
Eagle Tresos is the brands leading multivitamin, awareness of Tresos far exceeds that of the brand. With a strategic decision to focus on Eagle Tresos we set about creating an idea around the products key benefit and consumer insight:- I strive to be my best self. I am doing all the right things. BUT I just don’t feel as good as I think I should. I’m still struggling.