How to encourage customers to repeat purchase
At a time when the Celebrity Slim product range was becoming more readily available through a broader and national distribution network, one of the key challenges was how to encourage customers to repeat purchase Celebrity Slim after their first trial.
Influencing a change in lifestyle
It was found that when the consumer had reached their goal weight they stopped using the product. The Ad Agency set out to create a campaign to establish the brand as an ‘ongoing lifestyle’ maintenance brand rather than just another ‘quick fix’ weight loss diet.