Biologi has a unique positioning, it is the world’s first 100% active single pure plant serum. It’s a radically different approach to skincare that delivers exceptional results.
Biologi plant serums were created by renowned skincare chemist Ross Macdougald. Frustrated at the low levels of plant actives that were added to skincare products Ross set out to prove that natural and organic can be more effective than man-made synthetics – the Biologi range was born.
The brief to the Ad Agency was to create a brand that was based in science. The range consisted of three main products each with a single ingredient focus. The packaging label design was inspired by the periodic table and the Ad Agency created an identity for each product yet would also have complete synergy as a range on shelf.